Anti marketing design
A few weeks ago i found an interesting post about “Anti marketing design“.
Anti marketing design are sites that use ugly designs, but manage to be very successful.
The example used was Plentyoffish.com, a site that makes more than $10000 each day with google adsense. According to the founder, Markus Frind , one of the main reasons of this success is exactly the ugly site design.
He evens gives examples of other ugly sites that are very successful such as myspace, craiglist, google.
Markus Frind says that sites with an ugly design tend to generate more revenue, build better brands, and are more fun to participate.
When i read this i thought to my self “what the hell!?”. But i must agree… I have stumbled with sites that in my opinion are very very ugly, but i was surprised with the amount of traffic they had, the amount of users, readers, rss subscribers, the money they made! Even the blog where i found this post had an ugly design and ranks 19,895 in alexa, and has more than 300 comments on that specific post.
Why do we tend to use ugly sites?
I can just give my opinion. I don’t like these kind of ugly sites. But there’s ugly, and there’s UGLY. myspace is UGLY, google is ugly, but extremely simple and effective. Web surfers like simplicity, effectiveness, quickness, and not to many information at the same time.
For me, ugly sites resumes only to a simple equation: ugly sites = less distractions
The users are not distracted by a “state of the art design” with great graphics, and can focus their attention into the content, in what the site really has to offer.
Think a little bit about this, and tell me what you think…
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